Historical Poster Vermouth di Torino - Giulio Cocchi
 
Turin vermouth is a collective heritage of the Piedmontese, whose first great promoter was the royal court of Savoy, starting from the end of the 18th century it developed a flourishing industry that made Piedmont the kingdom of Vermouth. The Storico Vermouth di Torino is produced according to Giulio Cocchi's original recipe. This vermouth falls into the category of sweet vermouth, or Italian vermouth, sweet and amber in color, present in manuals of the late nineteenth century. The Historic Vermouth di Torino Cocchi was the protagonist of the international rebirth of high-end vermouths and of the renewed interest of great bartenders in the name Vermouth di Torino to the point that in the United States it is familiarly called “Cocchi Torino”.
 
Dimensions: 50 x 70 cm.
Material: Satin paper
 
The Cellar: Giulio Cocchi was a young and creative pastry chef from Florence who moved to Asti at the end of the nineteenth century. He created original recipes for Barolo Chinato, Aperitivo Americano and several types of Vermouth, achieving success and fame in a short time. Giulio Cocchi's idea, exceptional for the time, was to open authorized retailers where these products could be tasted. Cocchi was a very well-known brand during the Belle Epoque and on the eclectic scene of the futurist period. The Cocchi name and products soon became famous throughout the world as demonstrated by export documents: from New York to London, from Sydney to Africa and Venezuela. Cocchi paid a lot of attention to quality single-variety brut sparkling wines, produced with the Italian method since the 1980s such as CocchiBrut and, more recently, the commitment to the creation and valorisation of the DOCG Altalanga, of which Cocchi is still one of the most busy. From the founder Giulio Cocchi, the winery has also inherited an inexhaustible liveliness and qualitative research that has led it to be known and appreciated on five continents. All Cocchi products are wine-based and the recipes are those of the past, codified based on the intuitions of Giulio Cocchi himself. What defines the Cocchi style is therefore elegance and authenticity, the quality of the wine and the ingredients, the centenary technical experience, a passion and creativity that have never waned over the years. Since 2012, Giulio Cocchi has been registered in the National Register of Historic Companies of Italy for its first 130 years of uninterrupted activity.